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One Of Us – What You Don’t See (Campaign Concept)
A social media campaign concept aimed at raising awareness of mental health experiences among 16–30-year-olds. The concept uses short, personal video stories in Danish to communicate the invisible struggles of mental health in a first person perspective. The focus is on creating relatable, authentic content for Instagram and Facebook, normalizing conversations about mental health and reducing stigma. Then direct the users to the campaign website. The video is to illustrate the visual and narrative style of the concept.
SoMe Examples:
Campaign website:
Visual Identity:
llustration style:
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Moodboard:
Storyboard:
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